Governor Mike Pence will invite New York entrepreneurs to  consider Indiana for business growth in a 30-second television commercial airing Sunday during the AFC Championship football game between the Indianapolis Colts and the New England Patriots.

The commercial will air after 6:27 p.m. before the Colts-Patriots game in the New York City media market, the largest market in the nation reaching more than 15 million adults. It features Pence discussing Indiana’s vast opportunities for companies looking to start or grow a business.